Makers of Sugar In The Raw® Launch Latest All-Natural Sweetener

Mar 22, 2012 | Press Releases

New York, NY (March 2012) – Cumberland Packing Corp., makers of Sugar In The Raw® and Stevia In The Raw® have extended the all-natural In The Raw®  family of sweeteners  to include Agave In The Raw®, 100% organic agave nectar, a delicious, liquid sweetener harvested from the core of the Mexican Blue Agave plant.
Cumberland’s launch of Agave In The Raw provides In The Raw fans with an additional sweetener choice and gives agave lovers an all-natural organic option. Agave In The Raw can be used in a wide variety of ways to naturally sweeten foods and beverages—its liquid form makes Agave In The Raw an alternative to maple syrup and honey; it’s a delicious way to top pancakes, waffles, oatmeal and yogurt. It also works well to sweeten beverages – both hot and cold—as it, too, is liquid and blends easily. Its ability to brown and make moist baked goods also makes Agave In The Raw a good substitute for sugar when baking. 

“We are thrilled to bolster our In The Raw family of sweeteners with the addition of Agave In The Raw, providing consumers with another delicious, natural sweetener,” said Steven Eisenstadt, CEO of Cumberland Packing Corp. “We understand the desire for all-natural sweeteners, answering first with Sugar In The Raw and more recently, with Stevia In The Raw, our all-natural, zero calorie sweetener. Our goal is to provide consumers with wholesome products that are 100% natural to enhance the foods and beverages they enjoy every day.”

Cumberland Packing Corp., worked with culinary expert Dana Jacobi to create recipes using Agave In The Raw to demonstrate the sweetener’s versatility and great taste. Baking recipes include cranberry oatmeal cookies, peach-pecan whole grain muffins, whole-wheat cinnamon raisin bread pudding and rustic French apple tarts. Jacobi also created a handful of sauces sweetened with Agave In The Raw, including spicy sesame peanut sauce, tomato ketchup, reduced-fat balsamic vinaigrette and French vanilla custard sauce.

Agave nectar is 25 percent sweeter than refined white sugar, so a little bit tends to go a long way; you may find you need less of it than other sweeteners to get the same desired sweetness.

Agave In The Raw is naturally a low-Glycemic Index food, meaning, it is broken down and enters the blood stream more gradually and does not cause the rapid spikes in blood sugar that are seen with other sweeteners. When used in combination with traditional carbohydrate counting, the Glycemic Index can be a useful tool to help people with diabetes improve their blood sugar control. This makes many view this liquid sweetener as a better-for-you alternative.

Agave In The Raw launched in September 2011 in cities all over the U.S.. Cumberland Packing Corp. will continue to expand Agave In The Raw’s national distribution into several other markets throughout 2012.

About Agave In The Raw

Agave In The Raw is 100% Natural Organic Blue Agave Nectar, a delicious, naturally occurring liquid sweetener that comes from the Blue Agave plant, native to Mexico. Agave In The Raw nectar is harvested from the center core of the blue agave plant. It is 25 percent sweeter than refined white sugar so a little bit tends to go a long way. Agave In The Raw is naturally a low glycemic food, which means it doesn’t cause the rapid spikes in blood sugar level caused by refined white sugar and many other sweeteners. Thus, Agave In The Raw is viewed by many as a more healthful alternative. For more information and recipes, click here.

About Cumberland Packing Corp.

Headquartered in Brooklyn, New York, Cumberland Packing Corp. is a family owned and operated business, serving the public for more than 50 years. Their product lines underscore the important roles diet and exercise play in maintaining good health, making products such as Sweet’N Low®, helping millions of people manage their weight by sweetening food and beverages without added sugars and unnecessary calories and the “In The Raw” selection of 100% natural premium sweeteners enabling consumers to have versatility, naturally.

Media Contact

Kristen Kurtz
Kellen Communications
T: 917.561.2406



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