In The Raw Family of All Natural Sweeteners Offers Customized Culinary Experience with New Website

May 07, 2012

Brooklyn, NY (May 7, 2012) ---The In The Raw® family of all-natural sweeteners, Sugar In The Raw®, zero-calorie Stevia In The Raw® and organic Agave In The Raw®, just unveiled a new website, that offers a unique user experience that is  customizable to visitors’ culinary and dietary preferences.

The new website features an interactive, intuitive design that makes browsing the site easy and more personalized, with a home-grown feel that embodies the In The Raw® way of life. is a meeting place for people who are looking to eat more wholesome foods and beverages, with recipes that answer the growing demand for natural, better for you ingredients.

A special recipe filter makes this site a destination for those with certain criteria for food and beverage recipes, under one natural roof. Three filters allow the user to customize their recipe search, based on the their choice of all-natural sweetener, from zero-calorie Stevia In The Raw, Sugar In The Raw and organic Agave In The Raw, to the type of recipe they’re interested in, including entrees, desserts, breakfasts, beverages and more. And lastly, consumers can search recipes according to level of cooking skill, preparation and cooking times.

To further enhance its personalized approach, a new feature expected this June will be the ability for consumers to submit their own original In The Raw® recipes and recipe photos, to share with the online community. Visitors can also bookmark their favorite recipes as well as leave comments for the nearly 140 recipes currently on the site.

The website also offers general tips for cooking and baking with In The Raw® products, simple conversion charts and a Recipe of the Month Club, to which consumers may opt in to receive a new In The Raw® recipe monthly, via email.  Digital efforts are also being supported by a recently launched social media campaign with a new presence on Facebook and Twitter with additional programs expected to roll out in 2012.

About Cumberland Packing Corp.

Headquartered in Brooklyn, New York, Cumberland Packing Corp. is a family owned and operated business, serving the public for more than 60 years. Their “In The Raw” selection of 100% natural premium sweeteners enables consumers to have versatility, naturally. The In The Raw® family includes Sugar In The Raw® natural cane turbinado sugar, Stevia In The Raw®, a zero calorie sweetener that derives its sweetness from the Stevia leaf, and Agave In The Raw®, an organic agave nectar harvested from the Mexican blue agave plant. In The Raw® provides options for consumers looking for better ways to eat right and to enjoy the sweet life – naturally. For more information and recipes, visit online at, on Facebook at and follow In The Raw on Twitter at @InTheRawBrand.

Media Contact:

Kristen Kurtz
Kellen Communications
T: 917.561.2406



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