Featuring the Hottest “Au Natural” Culinary Action on the Web

Aug 30, 2012

Brooklyn, NY (August 29, 2012) — Food photography has never been so Au Natural. In The Raw® all natural sweeteners from Cumberland Packing Corp. exposed itself with a new app for Facebook called “Au Natural,” giving foodies all-access to the hottest action on the web.

The Au Natural Facebook app, available on the In The Raw Facebook page offers users an opportunity to share their own delicious culinary creations with the world. Fans can upload a photo from their personal Facebook galleries, use a tool in the app to pixelate or blur the image, then upload it to the Au Natural gallery, where their Facebook friends can click to reveal the full-frontal food photo.  Visitors to the In The Raw Facebook page will also be able to access other fans’ hot pics with just a click. The happy ending? Users are then treated to a special link to access In The Raw® secret recipes that can only be found via Au Natural.

“The Au Natural app was inspired by the trend of people proudly sharing photos of their food and drink creations on social media,” said Catherine Steffen, director of marketing for Cumberland Packing Corp. and the In The Raw brand. “Our Facebook app makes it easy and more fun to share sweet culinary creations with the online world because it adds an element of suspense and surprise.”

About In The Raw®

The In the Raw® brand of 100% natural premium sweeteners includes Sugar In The Raw®, Stevia In The Raw® and Agave In The Raw®.  In The Raw products come from Cumberland Packing Corp. of Brooklyn, NY, a family owned and operated business that has been serving the public for more than 50 years.  The company’s zero-calorie products, Stevia In The Raw and Sweet’N Low®, underscore the importance of diet and exercise in maintaining good health and help millions of people around the world to manage their weight by sweetening food and beverages without added sugars and unnecessary calories.  Cumberland’s In The Raw® selection of 100% natural premium sweeteners enable consumers to add sweetness and versatility, naturally.  Find out more about In The Raw at and visit us on Facebook at where you can try the new Au Natural app.

Media Contact

Kristen Kurtz
Kellen Communications
T: 917.561.2406


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