IN THE RAW® SWEETENERS INTRODUCES THE NEWEST MEMBER OF ITS FAMILY TREE: ORGANIC STEVIA IN THE RAW®
Brooklyn, N.Y., September 13th, 2017 – To meet growing consumer demand for more healthful products, In The Raw® Sweeteners, the preeminent provider of better-for-you options, introduces Organic Stevia In The Raw®, a 100% USDA organic certified, non-GMO project verified, vegan certified and naturally gluten-free product. Available now, new Organic Stevia In The Raw can be found in leading grocery chains and specialty health food stores throughout the United States including Walmart (select stores), Harris Teeter, Giant Carlisle, Hannaford, Ingles, Demoulas, Shaws, Jewel, Key Foods, Price Chopper, Winn-Dixie, BI-LO, Harvey’s and Piggly Wiggly.
Organic Stevia In The Raw® provides a truly delicious sweet taste for any occasion, perfect for beverages or sprinkling on cereal or fruit. Available in convenient packets, each contains only three calories, but provides the sweetening equivalence of two teaspoons of sugar (which contains 32 calories). A 40ct packet box has a suggested retail price of $3.19.
“We wanted to introduce our customers to a product that met all of their expectations – from health benefits to quality and taste. We understand that consumers today are looking for organic selections, with a focus on improved taste, therefore, we have developed our new Organic Stevia In The Raw® to cater to those looking for wholesome, healthier, non-GMO sweetening options that still deliver delicious flavor,” said Steven Eisenstadt, CEO of Cumberland Packing Corp.
The In The Raw® brand continues to lead innovation and growth in the sweetener category with a robust portfolio of wholesome sweetener options, including Sugar In The Raw®, Sugar In The Raw Organic White®, zero-calorie Stevia In The Raw® and Monk Fruit In The Raw®, and Agave In The Raw®.
About In The Raw®
Cumberland Packing Corp.’s In The Raw® selection of premium sweeteners enable
consumers to add sweetness and versatility. Find out more about In The Raw® brand
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