When In The Raw® founder, Marvin Eisenstadt, joined his dad’s Brooklyn sugar-packing business in 1956, natural food wasn’t much of a buzzword yet. But before long, a local restaurant called Brownie’s asked Marvin to help find a less-processed sugar for their health-conscious customers. Marv jumped right on the idea, traveled to the tropics and back with a delicious Turbinado sugar. He named it Sugar In The Raw®.
Over the years, more and more people caught on to the wholesome alternative, but it wasn’t until the late 1990’s that the real sweetening revolution really took off, and coffee houses put the little brown packets on every other street corner across America. Pretty lucky for us. Luckier still, people are always looking for more authentic options these days. So Marv and his sons, Steven and Jeff, and son-in-law, Michael, introduced Stevia In The Raw®, next came Agave In The Raw®, then Monk Fruit In The Raw®, and now Sugar In The Raw® Organic White.
That’s pretty much it, but there’s plenty more on the horizon. If you want to find out more just give us a call. Or heck, stop by and say hello if you’re in Brooklyn. We’d love to meet you.
A History of Sweeteners
Cumberland Packing Corporation packaged the first granulated sugar packet
First single serve turbinado sugar packet was launched – Sugar In The Raw®
Stevia is first marketed nationally as a tabletop sweetener
Stevia In The Raw® Baker’s Bag is launched
Sugar In The Raw® is introduced in liquid form
Agave In The Raw® is introduced
Deliciously sweet Monk Fruit In The Raw®, zero-calorie sweetener is launched
First Monk Fruit based baking formulation is launched
Cumberland launches Organic White Sugar, many Non-GMO products
Sugar In The Raw® cubes are launched
Eco-friendly, Organic Stevia mini-stick launch
Organic Stevia In The Raw® packets are launched
Honey In The Raw® launches
All-Purpose In The Raw® Optimal Sweetener Blend launches