Special Event Kicks off Fleet Week with America’s Favorite Cuisine

May 26, 2016

Brooklyn, NY (May 26, 2016) – To kick off Fleet Week, Brooklyn’s In The Raw® sweeteners teamed up with the BBQ Brethren on Wednesday, May 25th, to feed more than 1,000 troops, including active duty Sailors, Marines and WWII Veterans with a special ‘welcome home’ BBQ celebration to thank those that have selflessly served our nation.

In The Raw sweeteners provided key ingredients, including Sugar In The Raw and Agave In The Raw to be used for the special rubs for the award winning pitmasters, who brought their smokers and grills from five states to give the troops an unparalleled BBQ experience in Brooklyn. 

In The Raw’s participation to help serve the troops was personal but also symbolic of coming full circle for the company. In The Raw’s founder, Ben Eisenstadt owned and operated the Brooklyn Navy Yard cafeteria until the end of World War II. After the cafeteria’s close in 1945, he began Cumberland Packing Corp., which produces In The Raw sweeteners, that still neighbors the Navy Yard to this day.

Brooklyn has been Cumberland Packing Corp.’s home for over 70 years and although the company no longer serves as a cafeteria, we were happy to help provide a few ingredients that hopefully made this event a little bit ‘sweeter’.  It was great to be able to go back to our “roots” for a day and help serve the Navy,” said Steven Eisenstadt, CEO, Cumberland Packing Corp.

The event which took place at the Cruise Terminal in Red Hook, docked two Destroyers and one Coast Guard ship—the USS Farragut (DDG 99), USS Bainbridge, and the USCGC Forward (WMEC 911). Guests were treated to music, KC style spare ribs, Santa Maria tri tip, Iowa pork loin, slow smoked chicken and New York -style sausage.

In celebration of Memorial Day, In The Raw developed a Smoky Sweet BBQ Rub Recipe, that can be made wet or dry. Extremely versatile, it can be used on everything from pork shoulder to chicken thighs to salmon fillets to add flavor and a sweet and savory crust. *MEDIA: Images and samples available upon request

About In The Raw®

Cumberland Packing Corp.’s In The Raw® selection of premium sweeteners enable consumers to add sweetness and versatility.  Find out more about In The Raw® brand products at and visit us on Facebook at Follow us on twitter at @InTheRaw or pin us at


Media Contact:
Kristen Kurtz
Kellen Communications
T: 917.561.2406

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