October 15, 2013

Brooklyn, NY (October 9, 2013) – In conjunction with the one-year anniversary of super-storm Sandy, the In The Raw® brand of natural sweeteners announces its support of a much-needed, revitalization program for healthy food access in Rockaway, NY, which was devastated in 2012 and continues to struggle one year later.

The In The Raw® brand has made a $10,000 donation to the non-profit Rockaway Rescue Alliance’s Shore Soup Project, to help build a permanent pay-as-you-can style restaurant, SHORE, for the Rockaway community; product for the Shore Soup’s Food Relief Truck, which served healthy food to more than 50,000 people, post-Sandy; and a special “one-for-one” promotion, in which every In The Raw® item purchased through the online storeduring the month of October, it will be matched and donated for the non-profit group’s use.

SHORE, which will feature organic fare, will serve as an anchor for the community as it continues to recover and will provide the residents access to healthy food, nutrition workshops, a community garden, and mentorship and employment opportunities.

The Rockaways have a deep connection to In The Raw®, as the hometown of founder, Marvin Eisenstadt, whose home was also greatly affected by the storm. “The people of the Rockaways still need assistance and we are proud to be part of an important initiative that will have long-lasting, positive effects on the community,” said Marvin Eisenstadt.

The Shore Soup Project will hold a first major benefit on October 23, 2013 at The Bowery Hotel in New York City to raise funds for SHORE. The event is an excellent opportunity for others to support an important and worthwhile cause, while enjoying an evening out.  Guests will enjoy tastings from local restaurants, beers and wines, an art auction featuring installations from well-known local artists, with DJ sets by Caroline Polacheck of Chairlift and other special guests. Tickets available at:

About In The Raw®

The In The Raw® brand of 100% natural premium sweeteners includes Sugar In The Raw®, Stevia In The Raw®, Monk Fruit In The Raw® and Agave In The Raw®.  In The Raw® products come from Cumberland Packing Corp. of Brooklyn, NY, a family owned and operated business that has been serving the public for more than 50 years.  Cumberland’s In The Raw® selection of 100% natural premium sweeteners enable consumers to add sweetness and versatility, naturally.  Find out more about In The Raw® brand products at and visit us on Facebook at Follow us on twitter and Instagram at @InTheRawBrand or pin us at


Media Contact:
Kristen Kurtz
Kellen Communications
T: 917.561.2406

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