Our Story
We’ll keep this short…
Brooklyn, 1970. “Natural” foods weren’t a thing yet. A New York City health food store ahead of its time, Brownie’s, approached us looking for a less-processed sugar. We traveled the world and came back with our signature turbinado sugar that is known today as Sugar In The Raw®.
…and sweet.
By the late 1990s, our little brown Sugar In The Raw® packets were everywhere for a reason. We continued sourcing premium sweeteners from around the world and brought them together under our In The Raw® brand.
At A Glance
1970
1992
2008
2011
2012
2025
2026
Sugar In The Raw® is born. The first single serve turbinado sugar packet was launched.
The “little brown packets” make their debut at Starbucks as they rapidly expand locations.
Stevia In The Raw® is born. A zero-calorie, plant-based sweetener in little green packets.
Organic Agave In The Raw® is born. Sourced from Mexico’s blue agave plant, this organic sweetener is a low glycemic alternative to sugar.
Monk Fruit In The Raw® is born. A zero-calorie sweetener in little orange packets is launched.
Honey In The Raw® is born. Organic, classic and hot honey hit the market.
In The Raw unveils a more unified, recognizable version of the brand consumers already know and trust, built to thrive for the next generation.
Sugar In The Raw® is born. The first single serve turbinado sugar packet was launched.
Sugar In The Raw® is born. The first single serve turbinado sugar packet was launched.
The “little brown packets” make their debut at Starbucks as they rapidly expand locations.
Stevia In The Raw® is born. A zero-calorie, plant-based sweetener in little green packets.
Organic Agave In The Raw® is born. Sourced from Mexico’s blue agave plant, this organic sweetener is a low glycemic alternative to sugar.
Monk Fruit In The Raw® is born. A zero-calorie sweetener in little orange packets is launched.
Honey In The Raw® is born. Organic, classic and hot honey hit the market.
In The Raw unveils a more unified, recognizable version of the brand consumers already know and trust, built to thrive for the next generation.
Maru Coffee
Brooklyn, NY
Eavesdrop
Brooklyn, NY
